Saturday, August 18, 2007

Sports Car Interior - How Important?


By Bruce McCulloch

You know, there’s always been one opinion on sports car interiors that I could never understand. That opinion is as follows: “well, it is a sports car, so the interior means little as you’re focusing on the driving experience”.

Such an argument is one which you’re likely to come across very often; for instance, just a few days ago I read where a Viper owner said just exactly that. The question is, was what he saying merely an excuse considering the original nature of the topic to which he posted in (which was downplaying the Viper’s interior), or did he really believe what he was saying? I have come to the conclusion that it was perhaps a little of both; take note that this enthusiast has a collection of other automobiles which span from a Porsche 997 GT3RS to a Lamborghini Gallardo.

In any event, it’s quite interesting to examine people’s general perceptions and the way manufacturers cater to the individuals who purchase their vehicles.

So then, what are the reasons that the Dodge Viper has to stick with an interior which by the majority of enthusiasts, is deemed undesirable?

* Wait a minute *

Anyone notice the contradiction? If the Viper has an interior which is considered awful by the general public, someone must care about interior in a sports car. That being said, I believe the majority who speak that fateful cliché are most usually the one’s pawning it off as an easy excuse to the criticism which a car they like is taking.

So then, is the reason why the Dodge Viper has a lacklustre interior because Dodge themselves are operating on the old mentality which they believe they’re customers have, or perhaps the interior is as it is to control it’s already sky-high price tag; perhaps a combination of both?

Of course, to solely pick on the Viper would be unfair; after all, what about Lotus and their Elise? Lotus has always been known as a company which has focused on creating lightweight drivers’ cars. So, is Lotus’ aim to keep such vehicles as the Elise and Exige with a minimalist and characterless interior because it’s “in-theme” with company’s original motto, or because they can get away with it? If I’ve just lost you, allow me to elaborate with another example.

When Ferrari released their ‘Enzo’ flagship in 2002, it was immediately clear its interior focus was to aim at recreating something like the F40 - which as of now, came out some 18+ years ago. And what’s strange about that is the Enzo has the most simplistic and barren interior since Ferrari’s own 1995 50th anniversary supercar, the F50. But, why? Why, when comparable manufacturers such as Lamborghini and even the smallest of manufacturers – Spyker, for instance – offer interiors which have it all? Leather, luxury and function.

Of course, Ferrari would argue that the reason the Enzo doesn’t have an interior overly pleasing to the eye is because the addition of carpets, leathers and hard plastics would contradict the point of the vehicle. They would also most likely argue that the additions of these particular materials would also add undesired weight to the car. I’m sorry though, I cannot accept that; it all seems like a rather convenient response, an excuse if you will. This brings light to the next question, was the reason the Enzo was not fitted with a more luxurious interior (in a time which welcomes it) because they knew they could get away it; saving a few nickels in the process? Did they target their specific kind of customers knowing they’d buy it no matter what kind of interior it had?

Now, I don’t believe Ferrari, Lotus, or Dodge, for that matter, should take sole blame. Automotive companies world wide do stuff similar to this all of the time.

Nevertheless, Ferrari’s position makes no sense when the Porsche Carrera GT has an interior which not only boasts a design representing its respective brand, but is designed and assembled in a manner which looks modern and luxurious while retaining the ideal of the sports car identity. And you know what; the Stuttgart Monster isn’t a whole lot heavier than the Enzo despite the addition of this supposed ‘luxurious interior’ equipped with side-airbags and what-not. Because of that, I am willing to bet my bottom dollar that Porsche made less money per Carrera GT than Ferrari did per Enzo in this particular category. Frankly, I believe that was their intention.

Anyhow, whether you think a sports car should have a wonderful interior or not, you cannot deny the fact that the world of the sports car is surely evolving; after all, the most basic of sports car from the Mazda Miata MX5 up to the general population of Ferraris can now be ordered with such features as navigation systems, and air-conditioning. And frankly, competent interiors equipped with lavish designs and excellent ergonomics. This alone proves that the old cliché that a sports car doesn’t need to have a great interior is fading away. Truth is that the market is demanding something much more than it once was; we aren’t living in the 1990’s anymore.




Top – Honda S2000; bottom – Aston Martin V8 Vantage

So, after all that, a pertinent question - Do I feel a sports car needs an interior?

Well, considering the nature of the article, I think my opinion should be rather obvious. My opinion is that a sports car – of any sort – should have a good interior; I’m not expecting a Bentley, but I’m not expecting an oxcart either. If anything I think an interior is even more important in a sports car as I’m likely to spend countless miles in the vehicle.

To this end, I believe the following sports cars and manufacturers need to work on their interiors:

Ferrari:
Particularly the flagship models

Noble:
If TVR (Yes, I realize they are at the bottom of the barrel) can assemble interiors which are interesting in a package which is no heavier, why can’t Noble?

Chevrolet Corvette:
While I cannot deny the great improvement in quality and design from the C5 generation, I think they have still got some work to do.

Dodge Viper:
See Corvette…

What may surprise you is that I do not feel Lotus needs to work in this department. Whether it’s cost-cutting or not, I cannot help but feel such is proper for the manufacturer. Mind you, that also means that I’d never consider buying an Elise or an Exige.

Now, before any of the fans of the above manufacturers burn me at the stake, it should be noted that all of the above is my personal opinion. I’m sure there are Enzo fans who wouldn’t have the car built any other way than it is. Or perhaps, those same people feel that sports cars do not necessarily need interiors. That’s all fine, I respect that. Obviously, many rhetorical questions have been asked – most of which can most likely only be answered by the companies themselves. I am merely offering some food for thought.

It’ll be interesting to see what the future years bring for some of the above companies who aren’t exactly going with the trend towards well-designed luxury interiors.

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